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Independent digital partner / Niki Katsadas

Working with small businesses

Web · brand · communications

Make your online presence
make sense.

I help good businesses become easier to find, understand and choose—with a thoughtful mix of web, brand and digital experience.

THE BIG PICTURE01 / 03

A clearer story. A better next step.

Strategy, design & the details in betweenScroll to explore ↓

Selected work, live on the web.

Website / digital experience projects I've worked on, across travel, mobility, live performance, comparison tools and small-business websites.

Teleporio homepage with a classical statue, Athens skyline and the headline “Greece is waiting. Let’s make the journey extraordinary.”
Live-site capture · October 2026

01Teleporio

Visit website

Help visitors discover Greece and move from inspiration into practical journey planning.

TravelGreece.live homepage with its logo and navigation above “Greece Beyond Summer” over a blue coastal scene.
Live-site capture · October 2026

02TravelGreece.live

Visit website

Help visitors discover seasonal events, island destinations and experiences across Greece.

Ride Green Greece homepage with the headline “Discover Greece. Find your own way.”, trip-planning choices and a coastal-road scene.
Live-site capture · October 2026

03Ride Green Greece

Visit website

Help travellers compare ways to explore Greece based on their plans, comfort and budget.

ForecastSAFE homepage with the headline “Weather Safety & Emergency Preparedness for Real Life,” a SAFE Outlook call to action and audience pathways.
Live-site capture · October 2026

04ForecastSafe

Visit website

Make preparedness guidance easier to find for different audiences.

Red Hot Restaurant homepage with “Best chili in Western PA since 1970,” a prominent location panel and address and call links.
Live-site capture · October 2026

05Red Hot Restaurant

Visit website

Bring neighbourhood character online with the information a visitor needs.

GUMP Wood Crafts homepage with the headline “Handcrafted. Hand-painted. Made one at a time.” beside a hand-painted wooden cross.
Live-site capture · October 2026

06GUMP Wood Crafts

Visit website

Show the variety of handmade work and make it easy to contact the owner.

SourceSmart homepage with the headline “Find the Smartest Place to Buy Anything” and a product search.
Live-site capture · October 2026

07SourceSmart

Visit website

Help shoppers compare what a purchase really costs across retailers.

Closeups Live homepage with the headline “See it. Up close. Live.” and stylized promotional artwork of a mythic figure and owl.
Live-site capture · October 2026

08Closeups Live

Visit website

Help audiences make out live performance details from their seat.

Website Checkup overview dashboard with a site-check form and sections for pages, links, content opportunities, past checks and connections.
Live-site capture · October 2026

09Website Checkup

Visit website

Help website owners understand their site’s search, page quality, privacy and trust setup.

Active Greece homepage with a coastal road and the headline “Active Greece: Cycling, Hiking, Running & Outdoor Experiences.”
Live-site capture · October 2026

10Active Greece

Visit website

Help people discover outdoor activities and plan trips across Greece’s regions and seasons.

KnK Create homepage introducing a mother-daughter art studio with an art gallery, studio story and ways to connect.
Live-site capture · October 2026

11KnK Create

Visit website

Introduce a mother-daughter art studio and showcase the work they make together.

All selected work

Want something thoughtful for your business? Let's talk.

What I do

Web, brand & digital experiences.

Thoughtful design, communications and useful digital tools for small businesses.

  • 01

    New business websites

    Structure, page design and copy direction for a site that explains what you do and points to a clear next step.

  • 02

    Website refreshes

    Reviewing what you already have, then simplifying navigation and tidying the look so it keeps what works.

  • 03

    App and UX concepts

    Mapping flows and sketching screens for a product idea, so you can test it before it grows.

  • 04

    Brand identity & messaging

    Shape a recognizable identity with clear positioning, visual direction and a consistent voice people can understand.

  • 05

    Social media & content

    Plan content themes, refine profiles and create reusable visual templates for a more consistent presence across the platforms that suit your audience.

  • 06

    PR & launch communications

    Clarify your story, prepare press-ready materials and plan outreach for a launch or announcement. Media coverage is never guaranteed.

  • 07

    Campaigns & marketing materials

    Develop a clear campaign idea with coordinated digital and print-ready materials that carry your message across touchpoints.

  • 08

    Widgets, AI & chatbots

    Clarify what a feature should do, compare existing tools with custom options, and map or prototype the experience—with approved content, clear data boundaries, human handoff and testing in scope.

  • 09

    Business consulting & digital support

    Focused advice on customer journeys, everyday workflows, and the digital tools around your business.

    • Customer journeys

      Make it easier for people to find, understand and choose your services.

    • Business workflows

      Organize information, inquiries and customer handoffs.

    • Google visibility

      Google Business Profile support, Search Console, indexing and basic SEO.

    • AdSense readiness

      Setup support and help identifying content or technical issues.

Example directions · illustrative only

Small tools, built around real questions.

These are possible starting points, not live tools or claims about past client work. Each project starts with the people it should help and the information it can safely use.

  • 01

    FAQ helper

    Answer a focused set of approved questions, with a clear way to reach a person when someone needs more help.

  • 02

    Booking guide

    Help visitors find the right service, availability and booking link without making them hunt through the site.

  • 03

    Service finder

    Guide people toward the right offering using information you approve, with a useful next step when the tool is unsure.

Built to look good. Prepared to work well.

Thoughtful design includes the details that help people use your website and search engines understand it.

Search foundations

Make the site easier for people and search tools to understand.

  • Clear page structure

    One main heading on each page, with section headings in a sensible order.

  • Page titles and summaries

    Distinct wording for each page so visitors know what they will find.

  • Preferred URLs and discovery

    Canonical links, sitemap and robots setup for the chosen public domain.

  • Structured data

    Relevant schema that describes the site and its owner without implying endorsements or credentials.

  • Connected pages

    Useful internal links that visitors and search crawlers can follow.

Usability

Help more people move through the site with confidence.

  • Image descriptions

    Useful alternative text for meaningful images.

  • Accessibility considerations

    Keyboard focus, readable structure and clear controls.

  • Mobile layouts

    Responsive pages that adapt to smaller screens.

  • Helpful 404 page

    A clear way back when a page is missing or its address changes.

Sharing and performance

Give shared links a useful preview and keep pages considerate of visitors’ time.

  • Social sharing details

    Page titles, summaries and preview images for social platforms.

  • Image and page optimization

    Appropriately sized, compressed images and practical loading improvements.

Essential pages

Start with privacy and website terms that reflect the features your site actually uses.

  • Privacy and Terms starters

    Plain-language starting pages, with a final business and legal review before relying on them.

These are thoughtful project foundations, not promises of search rankings, legal compliance, AdSense approval or a particular performance score.

Beyond the website

A good website is part of the picture. I also help connect your brand story, social content and launch communications, then shape useful widgets, AI-assisted features or chatbots around real customer needs.

What I design for.

  • Clear navigation
  • Distinctive visual identity
  • Mobile usability
  • Thoughtful contact journeys

A clear menu. A recognisable visual language. Screens that make sense on a phone. A contact path that tells people what to do next. These are the details I pay attention to as I shape a digital experience around its visitors.

A clear path forward.

  1. 01

    Understand

    Who you are, who you want to reach, and what they need from you.

  2. 02

    Shape

    Structure, flow and direction. A clear path before any polish.

  3. 03

    Refine

    Type, colour, detail and feel, tuned until it works hard and feels good.

  4. 04

    Launch

    A calm, considered release, ready for real people to use.

You don't need a finished brief.

Tell me what you do, who it's for, and what you'd like to make easier.